A professionally-designed landscape can tell potential customers a lot about your business. “Well-manicured” is a term that is often used to refer to a landscape with uniform green lawns, walkways that are crisply edged, and bushes and shrubs that are trimmed to perfection. It’s not just aesthetically pleasing, it shows potential customers and clients that every detail is important to your company and reflects well on the way you do business. Your commercial landscape is about conveying what’s important to you as a business but it does so much more.
Professionalism
If you were hiring someone to work at your company, would you prefer to hire a person who is clean and appropriately dressed or someone who looked like they hadn’t showered in a week and wore torn-up, shabby clothes? Is the unkempt applicant more qualified? Who knows? You would’ve made your decision before getting that far. The same goes for the exterior of a commercial property. Customers are more drawn to, and are willing to pay more for goods, when the establishment has an attractive, professional-looking landscape.
Functionality
Your landscape isn’t just a pretty face, it can be functional as well. Shrubs can be used as screens to hide unsightly equipment like heating, cooling, electrical or to keep people away from places like drainage areas. They can also be used to cut down on noise pollution from the street.
Shrubs, flower beds, turf, walkways can be used to control the flow of foot traffic on the property and guide those customers right to your front door. Outdoor seating and places to gather are important for residential areas as well as where people work. Even industrial facilities that don’t see a lot of outside traffic can have places outside for their employees to gather on break or have lunch.
Sustainability
Today, more than ever, we need to conduct business in a way that conserves resources and your potential customers want to see that. It’s not only good for the environment, but it can also save money. Planting native plants and wildflowers show off the natural beauty of your site and they require less water, fertilizers, etc. to thrive. Trees remove carbon dioxide and supply oxygen, as we all know, but they also cut down on heating and cooling costs and help reduce soil erosion caused by wind and rain. There are many strategies that landscape designers can employ to improve water use efficiency using the right plantings, varieties of lawn, shrubs, trees, stormwater drainage systems, and smart sprinkler systems.
When designed and installed by a professional landscape company, your landscape can make money by bringing in more customers and save money on operating costs for your property. At Bluegrass, our team of certified landscape designers and experienced installers can create a landscape that satisfies both beauty and function and enhances the architecture and environment around it. We also provide maintenance services that help your commercial property maintain that “well-manicured” look year-round. For more information on everything that Bluegrass has to offer your commercial property, check out our website or call us at (314) 770-2828.
